Marketing of medicinal and aromatic plant products of Nepal in domestic and international markets

Author: Bhishma Subedi
Publisher: ANSAB
Language: English
Date of Publication: August 2001
Number of Pages: 10
Price: Free

In recent years the value of Medicinal and Aromatic Plant (MAP) products is receiving increasing attention worldwide. MAPs are traded internationally mainly as dried herbs. Both wild and cultivated varieties are traded mostly in “crude”, or “unprocessed” forms. The international trade is increasing for the herbs. Likewise wholesale market for organic herbs is increasing particularly in Germany and Switzerland and price premium for such herbs exceeds 25%.

This paper briefly describes market channels through which MAPs are moved from the place of origin all the way to the consumers. This is followed by the overview of demand and prices of select MAPs of Nepal. Then practical steps for accessing markets, both domestic and international, are presented, and challenges faced in marketing are analyzed. Finally, some strategies are recommended to overcome the challenges maximizing the opportunities we have at hand.


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